Bethan Rainford

Driving success through Paid Social for eCommerce - Best Practices and Recommendations

A Talk by Bethan Rainford (Paid Media Team Lead, Vervaunt)

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About this Talk

This talk will provide an introduction to the general best practices for paid social, specifically for eCommerce businesses. We will review key re-marketing strategies, how to utilise CRM data to your advantage, how to use Facebook tools to help you understand who your audience are and then how you can reach and scale new audiences effectively. We will touch on creative best practices and strategies and finally cover off ways in which you can leverage Facebooks attribution models to truly understand it’s impact across the purchase funnel.

10 December 2020, 11:10 AM

11:10 AM - 11:35 AM

About The Speakers

Bethan Rainford

Bethan Rainford

Paid Media Team Lead, Vervaunt